I love this so much! 10/10 times I’d so much rather have a smaller but more enthusiastically engaged participant group and a larger less “qualified” group.
This is totally transferable to customer growth as well. When you start by engaging a smaller group that has authentic love and excitement for the product, you see high NPS scores. High NPS scores lead to high referral rates. High referral rates lead to higher customer retention. Higher customer retention leads to a healthier more resilient business.
Trust people to make the decision that is right for them ✨
HA love. Kyle taught me to have a long-standing fear of “Are you free this Saturday?” because in his experience, 1 out of 4 times, the follow-up will be “…because I need help moving a couch.” Something I would love to help with! But extra love it when I know that’s what is happening!!
I love this so much! 10/10 times I’d so much rather have a smaller but more enthusiastically engaged participant group and a larger less “qualified” group.
This is totally transferable to customer growth as well. When you start by engaging a smaller group that has authentic love and excitement for the product, you see high NPS scores. High NPS scores lead to high referral rates. High referral rates lead to higher customer retention. Higher customer retention leads to a healthier more resilient business.
Trust people to make the decision that is right for them ✨
Great post! Interesting to think in contrast to traditional tech design to “nudge” people towards a certain action
HA love. Kyle taught me to have a long-standing fear of “Are you free this Saturday?” because in his experience, 1 out of 4 times, the follow-up will be “…because I need help moving a couch.” Something I would love to help with! But extra love it when I know that’s what is happening!!